CRM, or customer relationship management, is a strategy for managing interactions with current and potential customers. It involves tracking customer data, such as contact information, purchase history, and communication preferences, to build stronger relationships and improve customer satisfaction.
CRM is important because it helps businesses understand their customers’ needs and wants. This information can be used to improve marketing campaigns, develop new products and services, and provide better customer service. CRM can also help businesses identify and retain their most valuable customers.